Digital fingerprinting has evolved as a transformative technology, playing a key role in data identification and tracking in the digital realm. It enables robust cross-device tracking, evades standard security tools such as ad-blockers, and reinforces anti-fraud and security measures. In this article, we look at the best device fingerprinting solutions that allow for consistent identifiers across devices and browsers without relying on invasive cookies.

The Discover more here process starts with the collection of a large number of device and browser characteristics and configurations that are unique to each device. These include hardware details (screen resolution, CPU information), software information (operating system version, browser type, plugins) and network-related data. This information is then standardized for consistency, and a device fingerprint is built.

In combination with other device intelligence signals, fingerprinting is a powerful tool for fraud detection. It identifies suspicious attributes that might indicate fraudulent activity, such as screen spoofing, the use of common anti-fingerprinting extensions, tampered or spoofed devices, script-based manipulations, and more.

Device Fingerprinting Solutions: Enhance Online Security

To prevent being tracked, users can take a variety of steps, such as using multiple devices, limiting online activities, and avoiding sites that track their behavior. However, these tactics may not fully thwart the effectiveness of device fingerprinting and could have unintended consequences. For this reason, it is recommended that companies that use device fingerprinting combine it with other techniques such as feature aggregation and risk scores. This approach also helps them comply with ePrivacy Directive requirements around privacy control and consent.…